Bright Ideas
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The brand at the point of sale

Trade Marketing

Work at the point of sale: POSM, promotional zones and branded spaces. We help the brand make an impact where purchase decisions happen.

View our work

How we work

From brief to placement

We align branded spaces, POSM and activation mechanics with the product, audience and retail location.

  1. 01

    Task and retail location

    We define the store format, brand task and placement requirements, considering the customer journey and purchase context.

  2. 02

    Interaction mechanics

    We choose how people will encounter the product: presentation, tasting, sampling or another agreed activation.

  3. 03

    Space and POSM design

    We design promotional zones and materials that help people notice the brand and understand its message.

  4. 04

    Team preparation

    Where required, we select and brief promotional staff on the product and activation mechanics.

  5. 05

    Production and placement

    We coordinate fabrication, delivery and installation to the location’s agreed requirements and schedule.

  6. 06

    Review and reporting

    We check the presentation and activation, then provide materials and reporting in the agreed format.

Activation formats

Mechanics for your goals

We select formats for the product, audience and retail location.

  • Retail chain promotion
  • Tasting and sampling
  • Consultation promo zone
  • Merchandising
  • Gamified activation
  • Multi-city promo tour

Frequently asked questions

FAQ

We select formats and locations to suit the brand’s task. Placement options, retailer requirements and approvals are checked for each project.
Yes, when staff are needed for the agreed activation. Team size, briefing and schedules depend on its scope.
We agree on reporting before launch. It may include placement photos, interaction results and campaign summaries.
Yes. We can combine development, design, production and placement within the agreed project.
We define the scope after discussing the task and placement requirements and can consider a pilot before a broader launch.

Portfolio: Trade marketing

Examples of our work

Johnnie Walker: shelf geometry
Baileys: light, colour and display

Johnnie Walker: shelf geometry

Baileys: light, colour and display

READY TO GET STARTED?

Tell us about your project

Bright Ideas helps brands stand out where people choose products. We create promotional zones, POSM and retail presentations, combining the brand’s visual language with practical location requirements.

We plan interaction mechanics, design and production. Within the agreed scope, we arrange delivery, installation and promotional team preparation. Location requirements, schedules and reporting are defined for each project.