Johnnie Walker: golden bar details

POSM Digital POSM

About the project

Johnnie Walker displays, bar accessories and shelf materials share a black-and-gold palette. The details highlight the product and support the brand in both bar and retail settings.

A Johnnie Walker display for product presentation

A Johnnie Walker display for product presentation

Striding Man as a decorative focal point

Striding Man as a decorative focal point

A bar mat in the black-and-gold palette

A bar mat in the black-and-gold palette

A tabletop menu with a QR code

A tabletop menu with a QR code

Johnnie Walker materials on the retail shelf

Johnnie Walker materials on the retail shelf

Portfolio

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