All Aboard: the bar and the evening beat

BTL activations Event Marketing

About the project

A red Captain Morgan mobile bar becomes a focal point for guests. Daytime conversations, the bartender’s work and evening lighting reveal different moods of the same activation.

The mobile bar and Captain Morgan team

The mobile bar and Captain Morgan team

Preparing drinks behind the branded counter

Preparing drinks behind the branded counter

The evening activation around the bar

The evening activation around the bar

The promotional team’s signature look

The promotional team’s signature look

Portfolio

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